Build Your Digital Strategy

A proven way to win with digital marketing

The journey's hardest step is its first.
- Unknown Proverb

When it comes to building a marketing strategy, most of us just don't know where to begin. With BYDS , you'll learn how to take the first step, and the final steps, towards building a successful digital strategy for your company.

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Trusted by people like you

“Get ready to get out of marketing mediocrity with this book that will take you step-by-step through the necessary planning, creative development, and execution avenues required for a successful digital marketing strategy.”

"With this book, you'll learn how to balance content, campaigns, social media management and more into one cohesive plan through concrete examples and clear explanations."

“Discover how to create successful online marketing campaigns. Build Your Digital Strategy is a step-by-step guide that covers all the fundamentals you'll need to build your brand's strategy.”

About the Author

Ryan Sawrie is a digital strategist with more than a decade's worth of experience in digital and social media marketing. Ryan's career has spanned multiple different industries and categories including advertising agencies and non-profits. His clients have included Fortune 500 businesses and the local motorcycle dealership. Whether it be producing a digital web series for a national sports league or creating a social presence for a startup, Ryan has always rooted his work and ideas in strategy. Ryan currently resides in Indianapolis with his wife and 2 children.

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Ryan Sawrie

Digtal Leader

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The A to F Process for Building Your Strategy

Align Your Goals

Aligning your digital strategy with the big picture company strategy is where things get started.

Branding & Targeting

Knowing your digital brand and who you're trying to reach will finish the foundation of your strategy.

Content Strategy

Don't skip straight to ideas for which channels you want to use. Start considering the content first.

Distribution (Channels)

Now that you know what you're going to create, decide how you will distribute it.

Evaluate & Measure

A critical piece of digital strategy is knowing what you will measure for success.

Find Great Ideas

This isn't just a digital strategy after all, it's a digital marketing strategy.

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What Readers Say About the Book

Find out what early readers have to say about the newly released Build Your Digital Strategy

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“

Ryan is truly an expert when it comes to digital strategy. I've seen his work firsthand and his knowledge comes through in the book. Anyone can benefit from BYDS.

Ashlee Huffman

VP Marketing, Andretti Autosport

“

I didn't know much about digital strategy when I picked up this book. But now, I feel like I can talk digital or social media marketing with anyone!

Roger Osbaldiston

Vice President, LeaderImpact

“

Wow! Ryan just gave away all of his knowledge and experience in digital strategy in this book. Don't miss out on the chance to level up your digital strategy expertise.

Shauna Griffiths

Principal, SLG Impact

“

In my opinion, this is the best book on digital marketing out there. Ryan's insights are relevant today, tomorrow and whenever the next big social media network launches. Wherever you're at in your business or non-profit, pick this book up today.