I am an author, agency owner and marketing expert with over a decade's worth of experience working with brands on their digital and social media strategies
On my one-year anniversary at my first job, an email went out to the whole company, "Congratulate Ryan on his one-year anniversary with the company!"
90 minutes later, I got a call to meet the VP of Marketing in her office where I was informed that I was being let go.
For the next three months, I wrote letters to every advertising agency in town, asking just to learn more about their company. Of the more than forty letters I sent, only two agencies agreed to meet with me, and only one offered me a six-week trial for a job.
In that short window of time, I found a niche for myself in the agency. I taught myself digital strategy.
For the past decade and a half, I've held a number of different roles at advertising agencies and non-profits. Most of those roles have been in a digital or social media marketing capacity, with multiple roles having the word "strategy" in them even. Literally every marketing job I've ever had, didn't exist before I held it.
Because of that, I've had to do a lot of education and pioneering for the companies I worked for and the clients I have served. For several years, I've been fine-tuning an approach to creating digital strategy and I'm excited to share that with you in Build Your Digital Strategy. My hope is that junior marketers and business owners will be able to streamline their own learning in this space and create successful digital strategies of their own.
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